Hi, I’m Offek Kessel. Follow me on LinkedIn.

We’ve used Meta ads to generate $300K+ for our most recent client in the last 2 months.

Here’s the simplified funnel to book 10-20+ calls/mo.

Please keep this private - thank you.

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Before we get into the funnel…

We book agencies 10-20+ qualified calls/mo with Meta ads.

My team handles EVERYTHING - you just show up and close.

Book a call with me to see if you’re a fit:

**https://calendly.com/offek-buyradar/ads-consultation**

*(Serious decision-makers only)

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The funnel breakdown goes pretty deep. Enjoy!

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The Self-Optimizing Funnel

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This is the exact funnel strategy booking our clients 10-20+ qualified sales calls a month.

I am breaking down the EXACT funnel stages below.

Steal them.

(If you already have a funnel - note which stages you already have in place and where things break - that's your "leak map”)

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🧲  1) Buyer Intent Meta Ad

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This is the MOST IMPORTANT stage in the funnel.

Ignore non-buyers.

Make ads only for buyers.

It determines the quality of every lead that enters your pipeline.

A high-performing ad MUST have 5 components:


  1. Awareness Match
  2. Hook
  3. Meat (Value)
  4. Proof
  5. Call To Action (CTA)

In our experience - videos do so much better than generic text/image ads…

BUT - creative diversity is also key.

Call out your ICP and their specific stage of awareness.

Launch 5-15 ads (mix of videos and images).

Let the algorithm finds winners, then iterate on those.

Check out some video creatives we made here:

https://buyradar.ai/creatives-samples-offek-li/

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🧩  2) Dynamic Ad-Matched Booking Page

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We don’t send everyone to the same generic page (after clicking the ad).

When prospects click - they land on a booking page STACKED with value and social proof, with messaging matched to the ad they clicked.

We dynamically generate these pages using our system…

Example: If someone clicks an SEO ad for “Get to page one of Google”: the entire page will match that exact promise - headline, proof, messaging, etc.

This alone will lift your click-to-call conversion rate.

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🛂  3) Prospect Qualification System

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Ads and landing pages matter.

But QUALIFICATION is what filters hot & qualified leads.

We use:

If they’re QUALIFIED, they move forward.

If they’re not, they’re redirected to a separate form/offer you can follow up on later if you choose.

This keeps you off calls you don’t want to be in.

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📅  4) Priority Calendar Booking

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We set up a shared calendar booking page and add light scarcity:

The booking experience must feel clean, professional, and frictionless.

They’ve already been qualified, so we don’t repeat the same questions.

Less friction = more booked calls.

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💌  5) Optional Post-Booking Drip

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The funnel doesn’t end when the call is booked.

What happens between booking and the call can make or break show-up rates.

We set up a simple pre-call sequence across email and SMS with:

This alone can 2X+ show-up rates and gets prospects to the call more informed and more ready to buy.

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Great closers know the sale starts before the call.

Before each call, our AI prepares a short intelligence brief on the prospect:

This helps closers connect quickly and direct the conversation toward what matters to them.

Small preparation, big lift in close rate.

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This is where YOU come in.

By this point, the prospect has: